EXHIBITOR magazine - Article: Exhibit Design Awards: Chalk of the Town, May 2012

via EXHIBITOR magazine – Article: Exhibit Design Awards: Chalk of the Town, May 2012.

Holtmann GmbH & Co. KG produced a self promotional exhibit design that looks and feels endlessly large. Yes, they used 2 way mirrors. Why doesn’t everybody? If it worked in Enter the Dragon, it’ll work in your trade show exhibit. All silliness aside, truth is, if you notice, the most expensive part of a trade show booth is the foor space. Holtman used zero footprint. They are getting 100% value out of their space and they only spent half the average cost: $86 per sq foot.